Luxury & Premium
Where a markdown is a strategic event rather than a weekly rhythm, and the range is small enough that every entry counts
Book a demoIn a range this narrow, one entry is a strategy
Premium ranges are small, slow and deliberate. That makes them easier to watch in full and much more revealing when they move: a single addition, a fabric change, or a first markdown says more here than a hundred SKUs would on the high street.
What changes in a market like this one
- Today
A competitor's first markdown of the season noticed weeks later
With CoordFlagged the day it happens, with depth and coverage
- Today
Cloth and construction judged from a product description
With CoordWeight, weave and finish read from the photography itself
- Today
Grey market and third party listings tracked separately, if at all
With CoordHeld in the same competitive set as the brand's own listing
- Today
Range changes noticed only when they are large
With CoordEvery addition and withdrawal dated, because the whole range is small enough to hold
One garment, every place it is listed
Brand, boutique, marketplace and reseller, matched together.
Premium product travels further than most. The same coat sits on the brand's own site, on two multibrand retailers and on a resale platform, each describing it differently. Matching on the garment is what makes a price picture possible at all.
What the photograph gives away about the cloth
Weight, weave, sheen and drape.
A rib reads differently from a flat knit, a satin from a crepe, a heavy melton from a lightweight twill. Coord reads texture from the image, so a comparison can be between garments of the same cloth rather than of the same colour and nothing else.
The capabilities this market actually reaches for.
A solutions page is a lens, not a different product. These are the same capabilities every Coord customer gets, in the order this market tends to need them, and each one is covered in full on its own page.
More by segment
- Sportswear & AthleisureDrop cadence, colourway churn and a competitive set that spans brand and retailer
- High Street & Fast FashionEnormous ranges, constant repricing, and a week that is already too long a reporting cycle
- Footwear & SneakersSize level availability, release calendars, and the same silhouette under a dozen names
- Outdoor & PerformanceTechnical specification, long product lifecycles, and seasons that turn on weather
- Marketplaces & MultibrandThousands of sellers, duplicated listings, and a catalogue you do not fully control
- Resale & SecondhandOne of a kind listings, condition as a price variable, and supply you do not choose
See it on your own competitive set.
A live walkthrough of Coord against the brands you actually compete with: your market, your categories, your questions.
