We built the market viewfashion teams were missing

Our team brings deep experience from both sides of the numbers. On one side, M&A and due diligence: checking whether the figures behind businesses like ASOS, Topshop, Designer Exchange, Pizza Express, Kingfisher, GSK Haleon and Kantar really stood up. On the other, AI and engineering for satellites, robotics and computer vision, where nearly right is still wrong. COORD is built with the same rigour, so you can trust what it tells you.

The thing that kept bothering us was how much of fashion still runs on guesswork. Buyers checking rival sites by hand. Three teams, three spreadsheets, one Monday meeting. Calls that came a week too late, or never came at all.

So we built COORD. Every day it reads the sites and ads of more than 10,000 fashion brands, lines their products up against yours, and tells you what’s worth doing about it. You stay in charge: nothing changes until you say so.

We’re building it for the buyers, merchandisers and marketers who’d rather spend their week deciding than digging.