Buying & Merchandising
The range you commit to in March is judged in September. Coord gives you the market's answer while the buy is still open
Book a demoRanging against a market you cannot see is guessing with extra steps
Competitor ranges change every week, and the parts that matter, what came in, what sold through and what quietly disappeared, are the parts nobody publishes. Coord watches them continuously, so a buy is argued from the market rather than from last year's sheet.
What the week looks like either side of it
- Today
Competitor ranges checked by hand, a few brands at a time, whenever somebody has an afternoon
With CoordEvery brand in your set read every day, without anyone opening a tab
- Today
A gap in the range turns up when a customer asks for something you do not stock
With CoordCategories your competitive set is serving and you are not, listed while the buy is still open
- Today
Newness judged by whatever looks busy on a competitor's homepage
With CoordWhat actually landed this week, by category, with the date it appeared
- Today
Last season's numbers used as the plan, because they are the only numbers to hand
With CoordThis season's market used as the plan, measured early enough to act on
The gap you can still act on
Range coverage, measured against the brands you compete with.
A gap is not an absence. It is a category your competitive set is serving and you are not, at a depth that says they mean it. Coord holds every watched range as structured attributes, so the comparison is a query rather than an afternoon of tabs.
A colour rising while there is still time to buy it
Movement across a whole market, measured weekly.
Butter yellow does not arrive announced. It appears as a few more options in a few more ranges, week on week, until it is everywhere and too late. Because the shade is measured off the garment rather than read off the title, Coord can count it while it is still early.
( In practice )
A Monday morning on this
Not a workflow to adopt. The market has already moved by the time you sit down, and this is what is waiting.
If you are a brand
You own the range, so the question is what to back and when to move.
- 07:00
The brief is already there
Three brands in your set cut price on outerwear overnight. One is 22% down on a parka you sit within £15 of, and their middle sizes have already gone.
- 07:04
Most of it does not need you
That parka had been discounting for five weeks and the sizes left are the ones nobody wanted. It is clearance, not a repricing, and answering it would cost you margin for nothing.
- 07:06
One thing does
A second brand has put nine colourways behind a shape you carry one of, and search demand for the shade is climbing across the market. That is a buy, the window is open for about a fortnight, and it was not on anybody's list this morning.
The capabilities this team actually reaches for.
A solutions page is a lens, not a different product. These are the same capabilities every Coord customer gets, in the order this team tends to need them, and each one is covered in full on its own page.
See it on your own competitive set.
A live walkthrough of Coord against the brands you actually compete with: your market, your categories, your questions.
