Market intelligencefor buyers and merchandisers
See what your competitors launch, sell out of and mark down, and where your range has gaps, so every buy and reorder starts from today’s market.
The Problem
Ranges are bought months before the stock lands, on evidence that is already out of date. Last season’s sell-through, a few trend reports and an afternoon on competitor sites go into the plan. What the market launched, sold out of and marked down this week sits in screenshots and spreadsheets, if anyone has had time to look.
So the questions that matter take days to answer. Where are competitors selling through in a price band you don’t cover? Which of your lines will sell out before the reorder arrives, and which trend has already peaked? Most teams find out in the end-of-season sale, when the only lever left is a deeper markdown.
How it WorksThree stepsto a range built on evidence
Connect your store
Link Shopify read-only. COORD learns your range, sales and stock by category, colour, fabric and fit, then finds the competitors you buy against.
COORD reads the market
Each day it records what competitors launch, restock, sell out of and mark down, matched to your own lines and sorted into your categories.
Plan and reorder
Take the gaps worth filling and the trends that are fading into the range review, and approve the reorders COORD drafts for lines running short.
CapabilitiesEverything you needto buy and plan with confidence
Gaps in your range
See where competitors carry depth and sell through in a category or price band you don’t cover, like mohair cardigans at £95–130.
Launches, restocks and sell-outs
Know what each competitor adds, restocks and sells out of, down to the colour and size. Fast sell-outs show where demand is running ahead of supply.
What’s rising, what’s fading
Search demand for every category and style in the UK, with COORD’s forecast for the weeks ahead, so you buy into a trend before it peaks.
Colour by category
See which colours lead each category this season and how they are moving, so colour splits follow the market rather than last year’s order.
Price bands
See how many lines competitors carry at each price and where a band is filling in, then set opening prices against what the market charges today.
Your sales beside the market
Your sell-through and stock cover from Shopify, set beside competitor launches, prices and markdowns for the same lines, so you can see why a line is slow.
Use casesBuilt for the momentsthat shape a season
The range review
Walk in with what competitors added, sold out of and dropped in each category since last season, and the gaps worth filling next.
Before you commit to quantities
Check how many lines competitors carry in a style, how fast they sold through and whether search demand is still rising before you set the depth of a buy.
A line selling out early
A line sells through twice as fast as planned. COORD shows whether competitors are selling out too and drafts the reorder for your approval.
The Monday trade meeting
Open the week with what sold through, what ran short and what competitors launched or cut over the weekend, by category.
Here’s whatyou should know
Coverage
10,000+ competitor brands and 50M+ products tracked across fashion retail
Refresh rate
Launches, restocks, sell-outs and markdowns refreshed daily
Classification
Every listing sorted by category, colour, fabric and fit by COORD’s fashion model
Demand data
Search demand by category and style in the UK, with COORD’s forecast for the weeks ahead
Your data
Shopify sales and stock, read-only, alongside your GA4 and Google Sheets data
Data access
Query through the COORD MCP or API, or export to Google Sheets and BigQuery
Build your next rangeon today’s market
Connect your store and see the gaps in your range, the lines running short and what competitors are selling through, in one place.