Campaign intelligencefor fashion marketing teams
Every competitor ad on Meta and TikTok, linked to the product, price and offer behind it, so you plan campaigns with the market in view.
The Problem
Ad libraries show what competitors are running, but not what it means. You can scroll through a rival’s ads, but not see which products they’re pushing, whether those products are at full price or on sale, or which ads have run long enough to be working. Building that picture by hand takes hours, and it is out of date by the next campaign.
Your own spend has a blind spot too. Ads keep running on products that have sold out, budget goes to lines the rest of the market is already discounting, and the brief to the agency starts from a blank page. Most teams only notice when the results come in.
How it WorksThree stepsfrom competitor ad to campaign
Connect your store
Link Shopify read-only and name the brands you compete with, or let COORD find them from your range and prices.
COORD reads every ad
Each day it collects competitor ads on Meta and TikTok and matches each one to the product, price and offer it features.
Plan and adjust
Brief your next campaign from what’s already working, and approve the ad pauses the marketing agent drafts when your own stock sells out.
CapabilitiesEverything you needto plan every campaign
Every competitor ad
Ads from your competitors on Meta and TikTok, collected daily with the creative, the copy, the format and the date each one went live.
The product behind the ad
Each ad linked to the product it features and that product’s price, so you see whether a rival is pushing full price or a markdown.
What keeps running
Ads that run for weeks are ads that work. See how long each one has been live before you test your own.
Share of voice by category
New ads by brand and category each week, so you see where competitors are spending and where they have gone quiet.
Ads on sold-out stock
The marketing agent spots your ads still running on products that have sold out and drafts the pause for your approval.
What competitors put forward
See which categories, colours and price points competitors put in front of shoppers this season, from the products their ads feature.
Use casesBuilt for the momentsthat decide where budget goes
Briefing the agency
Start the brief with what is already running in your category, what has run longest and what it is selling.
A rival’s campaign
Marlowe launches a knitwear campaign on TikTok. You see the ads, the products and their prices the same day, and decide whether to answer.
A best seller sells out
Your best seller sells out mid-campaign. The marketing agent offers to pause its ads the same day, so spend follows the stock you have.
Sale season
See which competitors put discounts behind their ads as Black Friday and the end-of-season sales begin, and how deep they go.
Here’s whatyou should know
Platforms
Meta (Facebook and Instagram) and TikTok
Refresh rate
New ads collected daily, with the date each one went live
Product matching
Each ad matched to the product it features, with a confidence score
Coverage
Ads from your competitors across 10,000+ tracked fashion brands
Alerts and briefings
New competitor pushes in Slack and in Monday’s trade briefing
Drafted moves
Ad pauses drafted by the marketing agent, each waiting for approval
Plan every campaignfrom what’s already working
Connect your store and see every ad your competitors run, linked to the products and prices they are pushing this week.